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How do you pronounce Ahrefs?

Last year a Semrush rep told me the company name is now officially pronounced as a word, not like you’re spelling out S-E-M-rush as I used to do. Apparently there was lots of confusion about that. So now I have to ask how to pronounce Ahrefs. I’ve heard both H-refs and “aw-refs.” (P.S. Thank you, Moz.)

submitted by /u/FutureNostalgiaNow
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from Search Engine Optimization: The Latest SEO News https://ift.tt/9EANpT4
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