(this 1/4 rant and 3/4 seeking advice)
I do SEO for a local doctor office. I have 3 doctors willing to give their expert opinion on publications (for backlinks).
I tried HARO, but it seemed so competitive, requiring a lightning speed turnaround time, etc. After several failed attempts, I kind of put it on the backburner. Asking a doctor to invest time in a well-thought out response to a question only to get it ignored is not only a waste of their time but insulting, so I quit doing it.
Any advice specific to HARO or additional advice for promoting my doctors as an expert resource for large publications?
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