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How do you simply explain to a client why a related business in a different area gets more organic traffic?

How do you simply explain to a client why a related business in a different area gets more organic traffic?

Many clients seem to think all similar businesses should have the same amount of traffic.

The sites use the same template. Same business. Just a different location. I don't think going in to the fact Google has tons of various signals factors for ranking and there are a ton of variables is what he's looking for.

submitted by /u/mcmike8
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from Search Engine Optimization: The Latest SEO News https://ift.tt/AvN6hwW
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