In the company where we have a site with significant traffic in our country (Mexico), we want to start making content in another language, focusing on the preferences of another country.
What should we do? Divide everything by subdomains, or create a subdirectory within the same root domain?
Which is better for SEO? Does it actually make a difference? If a website is hosted on a subdomain, should you migrate it into a subdirectory? What's Google's stance on this?
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