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Who's job is it to ensure analytics data is accurate?

I'm the SEO manager at an agency who's responsible for putting together quarterly reports. The problem is that I've been reporting on Google Analytics data that is not accurate and wasn't set up correctly. My boss is now blaming me but shouldn't this be the role of our analytics department?

submitted by /u/cjkla
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from Search Engine Optimization: The Latest SEO News https://ift.tt/QWaSAC7
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