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May 2022 Google update drastically affected Google Analytics geo data

My business has multiple domains. Almost all domains show a clear shift in geo data starting late May. The sessions show a sharp increase in NY and IL traffic that looks to be simply shifting from other states. Meaning this is not really coming from those geos, it is ALL channels, and it is just now bucketing a portion of each state into two states. I cannot find anyone else reporting this! Timing seems correlated to algo update as if Google changed something on how GA is tracking geo. But again all channels and it isn't really coming from those states. Any one have ideas as to cause?

submitted by /u/addy998
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from Search Engine Optimization: The Latest SEO News https://ift.tt/ImKPdGp

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