There was a time when Google's algorithm was not so smart then some of the so-called (SEOs) would bring keyword stuffing irelevant backlinks, link pyramids, and so on to the keyword rank. But from the time they started working on smart algorithms like Panda, Penguin, and Hummingbird, all those unnatural contents started getting penalized. Since then, there has been a lot of talk about black hats. Google always like natural & information-based websites/pages. If I look at the content, it is easy to bring it to the surface.
The rise of Blackhat SEO experts came at a time when Google was beginning to penalize spammers for their unnatural activities. This is my belief, and I am seeking the opinion of more experts. Best Regards
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from Search Engine Optimization: The Latest SEO News https://ift.tt/56Ehw4m
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