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Looking for SEO advice and guidance

Hello all,

I'm a web developer; however, I don't work with SEO and I picked up a side job recently (SEO for my sister's construction company). From what I can tell, the structural SEO is in good shape (H1 tags, image tags, Google search/analytics, etc). I'm not sure what to focus on next though. Back links? If someone could share a broad overview that would be super helpful. Thanks!

submitted by /u/teffabob
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from Search Engine Optimization: The Latest SEO News https://ift.tt/lh49kCW
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