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Advertising on keywords you already rank highly for

Do any of you advertise on keywords you already rank in the top 3 for? I'm in a competitive niche where there are typically 2-3 other ads and 1 organic result above my site. I've started experimenting with AdWords but am wondering if it's worth it to advertise when you're already ranking well organically.

Thanks

submitted by /u/Oapish
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