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As the Google Helpful Content Update starts to roll out...

As the Google Helpful Content Update starts to roll out today and continues over the next couple of weeks or so, many business owners and SEOs are going to feel a wave of disappointment set in when they realize this update is not going to rocket them to the top of the search results.

Here are 3 things to keep in mind about this update that may help:

1) Remember that unhelpful to you does not mean unhelpful.

2) This update is targeting "unhelpful" content, not necessarily rewarding "helpful" content.

Google’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”

3) Just because you wrote it, does not mean it is more helpful than the content of your competitors.

submitted by /u/SEOPub
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from Search Engine Optimization: The Latest SEO News https://ift.tt/RFYs93u
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