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SEO interview 2nd and final stage, technical assessment.Advice to nail it please

The company is a big group that owns +25 websites with 15k+ visits a month each one. The task they request is to suggest general improvements SEO wise for one of their websites and second task is suggest a back linking improvement to other of their websites. Both websites have already good seo and authority. It doesn’t need to be a presentation they just want to see what I’m capable of. I need a bit of guidance to nail it because I do not have that much hands on experience. Thanks in advance.

Which tools and features should I use and KPI should I focus on ?

submitted by /u/SnooPredictions9104
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