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What makes a keyword a keyword?

Ive been looking all over to see exactly what makes a keyword a keyword.

I use Yoast, and when I type in keywords it only allows one. However when i check some of my pages on semrush, it shows up to 20 keywords while other have 1 with the same amount of content and links etc.

When i look at the page source of my competitors websites, i see the have a meta named “keywords” and “descriptions”. I did some research and apparently Yoast doesnt do that because they think its useless.

So what makes a keyword a keyword? Just appearing in the contents? Appearing in the H1? Coded into the meta? I have 1500 word pages with 2 keywords.

submitted by /u/throwwaayys
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from Search Engine Optimization: The Latest SEO News https://ift.tt/ypftoID
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