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Google Analytics vs Google Search Console Organic Clicks do not Match

Hello,

We last last year switched to a new seo vendor.

Trying to really understand how to measure success based on Google Analytics and Google Search Console.

Only issue is these numbers dont match and I am unable to understand the metrics.

For example in Google Analytics we show the exactly the same number of clicks in our city to last year, when we filter by organic.

However in Google Search console we show the clicks have tripled in the last year.

How can these numbers be so different. Is google search console counting ppc? If someone can please answer would be grateful.

Thanks.

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from Search Engine Optimization: The Latest SEO News https://ift.tt/6QUSp5u
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