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Key word research..what to look for?

I'm building out a Shopify store and am looking into optimizing the store with key words, but have no experience in SEO. I'm on SEMRush's free trial, and am looking into words in my industry that would make sense for my store...should I find words that have a low KD % and a high CPC? Also, how should I input these key words? Under product descriptions, pictures, and/or anything else? TIA!

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