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Looking for beginner SEO Guidance.

I took some SEO classes, but I really didn't get a handle on SEO. I have a coaching WordPress website and need feedback on how to be more SEO-friendly, and where I should look for backlink opportunities.
I'm trying to bootstrap all of this as much as possible, I think it can be possible to rank higher (especially locally).

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from Search Engine Optimization: The Latest SEO News https://ift.tt/RzFrqn5
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