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Why do people think word count is a ranking factor?

Google employees keep telling word count isn't a ranking factor (can't add the sources, or my post gets blocked).

When people add more words to their articles, they probably add relevant content, which is why their articles rank higher.

Is this just a made-up thing to sell more Surfer SEO or something?

submitted by /u/bcrzt
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from Search Engine Optimization: The Latest SEO News https://ift.tt/D4cdzs2
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