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SEO question

If a fairly decent website provides a backlink to my website however they don't rank for any keywords related to my genre, is that much of an issue?

It's a publication website which covers a wide range of topics that does get decent traffic however it seems to be quantity led rather than quality.

Is it worth linking to them?

I have done competitor analysis and see quite a lot of these links so I'm assuming there is value however thought it worthwhile asking the group

submitted by /u/Last_Experience_3580
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from Search Engine Optimization: The Latest SEO News https://ift.tt/Q0Ie6Lw
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