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Do more Keywords = WHAT exactly?

I have a Wordpress Site for my small niche business in California ... I used SpyFu to see that a couple of my competitors have way more keywords than I do. Their sites are Wordpress Theme site with five pages, my is over 100 pages, but mostly brand new pages - within the last few months.

Should I be concerned over their 'keyword' superiority? Their sites have been up for years though....

Thanks in advance

submitted by /u/Strong_Deutan
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from Search Engine Optimization: The Latest SEO News https://ift.tt/IE4HFux
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