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Citations Format Question

Our address has Suite number in it. When we setup our Google Business Profile (GBP), we entered it as "<Number Street Name Suite 200 City Zip>" but Google for whatever reason lists it as "Number Street Name #200 City Zip>."

How important is it from SEO perspective to change every citation we have, and our website address to match Google's version?

We already have ~60 citations in local/industry specific directories for our service business. I am considering using BrightLocal's citation builder and paying $3/citation for new citations, but now am wondering while I am building those, should I change existing citations to match Google's format? Is it worth the effort and will it create some new problem that I have to fix?

I do not want to change Google's version because getting verified was a nightmare and I don't want to go through that process again or touch that profile. Our GBP ranks well mainly because of reviews.

submitted by /u/grey-slate
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