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SEO beginner - ecommerce site and duplicating the content for each product (changing name and colour of product)

I'm taking over from a SEO expert (supposedlyl) - the company I work for sells fashion products, they differ in colour and minor details. The SEO expert said just use this copy template, changing the name and size, for all 79 products. From my understanding and learnings of SEO this is one of the top no-no's. I get the feeling they've kind of given up though (they are leaving the company). I've suggested that whilst we can still use their copy, we also need to create new SEO copy that differs. I understand that 79 differing product descriptions is a bit of a pain, but isn't that part of the job?

I have some self doubt, should I just listen to the expert and just duplicate the copy? Or write new copy?

submitted by /u/spacejampixie
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from Search Engine Optimization: The Latest SEO News https://ift.tt/FvlupSJ
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