Skip to main content

Stop wasting your search budget by Digital Marketing Depot

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue?

If you’re a PPC advertiser, chances are you are throwing money away on brand terms.

“Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no other
competitors bidding on them. Why pay for those clicks? Some enterprise brands with large paid search investments waste millions each year.

Adthena’s research shows brands can save up to 20% of their PPC budgets annually by eliminating spend on these Lone Rangers.

Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search to learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.

The post Stop wasting your search budget appeared first on Search Engine Land.



from Search Engine Land https://ift.tt/powIsZK
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more