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Website Migration - Could I mess my SEO by changing (adding) copy?

Hello everyone

My company has a terrible website, that we are going to migrate to a new platform, while redesigning it entirely. The URL structure will be mostly the same, but the copy inside the pages will change. Because right now our pages are just large blocks of text, I will give it a new structure so users can really understand what we do.

So.. what is the risk of me losing completely any SEO juice I have currently? There is some copy that will stay the same, but since I have added many "sections" the webpage structure is going to change with new copy.

submitted by /u/ezioauditore696
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from Search Engine Optimization: The Latest SEO News https://ift.tt/NnrQPKx
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