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Does paid search improve SEO rankings?

My boss ask me if paid search improve SEO? My personal experience is ppc doesn’t influence SEO rankings.

anyone has evidence, official sayings, stats or cases about it?

If i got wrong, please teach me.

submitted by /u/IVANTALK
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from Search Engine Optimization: The Latest SEO News https://ift.tt/S1aQ9Vz
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