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How can I add more phrases for SEO and how can I improve my SEO?

I have spent several months making a decent website that serves a purpose. It has a somewhat unique name and places in the top three spots on Google, DuckDuckGo, and Bing when you look up that name. I recently used Google's Lighthouse and I was able to get 100 on the four main categories. The website loads fast, serves a purpose, does well with a specific search; however, I want to add phrases so it can place well for competitive terms. This is not a business. I do not want to make money. I want to share a quality product to the world. Thank you for any information.

submitted by /u/fore-o-fore
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from Search Engine Optimization: The Latest SEO News https://ift.tt/cp4Jygr
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