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Will blogging on a subdomain help the domain authority of the root domain?

I'm using Shopify for my business and the blogging interface is terrible.

If I use blog.xyz.com and self host on wordpress, then just xyz.com for my shopify storefront, will the subdomain help my product on the main domain rank higher in search results?

Ultimately I have two goals. One is to get organic traffic to the blog and direct that to my product. Second, and I could be totally wrong on this, is to use the blog to show my "topical authority" to Google, thus bringing my products higher up the SERP.

Any tips?

submitted by /u/wkern74
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from Search Engine Optimization: The Latest SEO News https://ift.tt/vFrETyY
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