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Average backlink prices?

I know there is probably a massive range here, but I'm trying to figure out what the average price is for a backlink. Essentially what is acceptable vs a rip off. I contacted a site (mid 20s DA and under 50k monthly traffic) about guest posting and they responded saying they charged $100 per guest post and allowed 1 backlink in each. Not sure if this is good or bad. If it's a reasonable price then it would seem to mean that other sites in this niche have spent well into the 6 figures, some 7 figures, on backlinks.

While I suppose that's not entirely out of the realm of possibility, just doesn't seem like something the average person is going to be able to do. Hopefully I can get some ideas of direction here, I certainly don't have 100K to throw at backlinks.

submitted by /u/reefingdragon
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from Search Engine Optimization: The Latest SEO News https://ift.tt/lksWjMb
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