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Content/Blog SEO for a small business in my small town.

My friend and I were talking about digital marketing and SEO yesterday and I told him about how I’ve been learning about it the last couple of weeks. Today he was in a meeting about marketing the business further with some SEO/content creation. He mentioned me since they aren’t fully interested in paying thousands for a marketing or SEO specialist at this time. The business (small pediatrics office) was recently only focused on getting for google reviews but now wants to approach different strategies too. My question is: since I’m just starting out, how do I actually start creating blog content for them with backlinks? Obviously I’ll do my keyword research but should I just make a blog page for them using Google sites or Wordpress? And then link their actual website for people interested in learning more or setting up an appointment? This would be a learning experience for me and there would be little expectation from the business but how much should I charge for my time for something like this? I have more specific questions but wanted to post this for now at the very least. Thank you!

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