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New website and new URL - best approach for migration?

Our website is currently built on Wordpress and Woocommerce, with Elementor (front end web builder plugin). Over time, it's got very messy - we have 50+ plugins, a few different developers have done work on the site, and it has gotten very slow and unruly.

So, we are using a web dev agency to build us a new website. The new site will still be on Wordpress and Woocommerce, but they will be doing a bespoke build for the site. We will need to migrate all of our content across to the new site.

At the same time, we are also rebranding. So we will also be changing URL.

I just wondered if anyone had any tips re the best way to manage the move, as we're moving to a new site and moving URL. Our domain authority is currently 45 and have a lot of organic traffic, so I'm very wary of doing something that could harm this. But ultimately our site is slowly grinding to a halt, so we really need to rebuild, and a rebrand is also very overdue. Any thoughts welcomed and appreciated!

submitted by /u/climbingvan
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3WU4Ppq
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