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Questions about starting a freelance SEO business.

I've recently been offered an opportunity by two friends with their own business to create their websites and manage their SEO. I wanted to know if you guys had any advice or tips on how to go about this? For example: How much is a good amount to charge each client? Should I start an LLC? How do you factor in costs such as Wordpress and tools like SEM Rush? Any advice helps. Thank you!

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