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Traffic estimate - large discrepancy

Hey SEO pros,

I’m currently doing some basic keyword research on both Ahrefs and SEMrush - however there’s a VERY large discrepancy between the search estimates - example;

Ahrefs “pizza near me” 66,000 monthly searches.

SEMrush “pizza near me” 570,000 monthly searches.

Am I just reading this data wrong? Why such a large discrepancy?

submitted by /u/Flying_Eagle_25
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from Search Engine Optimization: The Latest SEO News https://ift.tt/cZUAYxV
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