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How ethical is this?

I just came to know a lot of link builders who have been hired fulltime also do their own side business.

That is if you are tasked to publish a guest post on another website. You would also include a partner website but get payment for the link insertion instead. In a way you do the company's work but also get paid for link insertion which the company has no idea of.

How ethical is this? And is this a norm in the industry?

submitted by /u/shyamal890
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from Search Engine Optimization: The Latest SEO News https://ift.tt/EUuqlWX
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