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Seo outside of the US?

I’m so confused. I figured out how seo worked for the states, and now I’m about to register my domain name and I can choose between a .com and a .nl (used in the Netherlands).

I went to search for keywords and “amsterdam photographer” is showing 750 hits a month, which doesn’t sound like a lot at all. Even when I search it in Dutch, or niche down, it’s not showing many hits.

Im looking at Google trends and searching some Dutch terms and I looked at the keyword Familie Fotoshoot and it only has 1,900 searches a month. (Im still learning Dutch so it’s not possible for me to translate my entire site.)

How does this work? Almost everyone in the Netherlands speaks English, so I’ll be able to pose and have great client interactions in English. But they Google search in Dutch. Worrying I won’t get any hits using a .com (is that a valid concern?), but worrying I won’t rank in Dutch if I’m writing in English using a .nl (I’m not even sure if it works like that?)

Thanks! 😭

submitted by /u/sara9719
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