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Guest posting with a backlink

If you have a business and you can guedt post. But the page that hosts the post ask a fee for this. And you add do follow links to your guest post that link to your own page. Is this illegal? Or is it only illegal when you straight up buy a link insertion from a page without adding any guest post?

submitted by /u/Lazy-Dress3113
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from Search Engine Optimization: The Latest SEO News https://ift.tt/17MywRv
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