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Image Alt Text Value

I recently was brought into a company to do marketing and I'm finding many problems with the custom-built (WordPress) website.

The current issue I'm trying to solve is that image alt text is not being pulled correctly. Much of the site was built using taxonomies that auto-populate on pages. For example, the front page and other pages of the site have a line of logos showing our industry affiliations. Every logos' alt text is "Certificate Logo"... the name of the taxonomy.

My two fears are:
1. the taxonomies displayed on every page could cause duplicate content issues.
2. and keyword stuffing (for terms that have nothing to do with our site).

I have talked to our new developer and they want $500 to fix the issue. Are we being hurt $500 worth?

submitted by /u/coopdad
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3awXdZy
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