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Little question about keywords

Guys, I'm performing a keyword research and correct me if I'm wrong, but if I have an H1 like Smile Design Dentistry: A Look into the Future, will that be only taken as a whole keyword(long tail one actually), or also take for example only "smile design dentistry"?

when I use magic tool/keyword overview it gives me no data, but searching only smile design dentistry it gives me say x search volume and n keyword difficulty.

Also when reading the body text I try to look keywords in each line but don't know where exactly one would start, or how the algorithm would make this.

Example: H2 > "Types of ([dental bone grafts] procedures)"

I see 3 keywords here, first the broader one with quotations, then the one with parenthesis and finally the one with brackets.

I have a little confusion here, I hope I made myself clear enough. Thanks for reading

submitted by /u/cozyajix
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