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Optimizing for large scale E-commerce website

I wanted to ask how to go about optimizing meta tags for a large-scale e-comm website. There are so many products with almost exactly the same descriptions, and even names with like a letter or two difference.

If there should be any automation to ease the process, what is the extent that the meta tags are acceptable? Would there have to be manual creation of thousands of different meta tags to optimize for?

Let me know what the best practices for this would be, and if you could share any resources I could learn from would be great.

Many thanks

submitted by /u/leftinfreezer
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3u2Ggwd
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