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Very Weird "Near Me" Search Results, When did this happen

I have noticed some very odd results recently when searching and analyzing keywords for clients that contain "near me". I'm not sure if this has been happening a long time or what. Just wanted to create an open discussion about this.

So I first of all, I was researching for a medical spa client and looked at SERPs for the keyword "Lip Fillers Near Me". I noticed a few results that were local to their market and then several results on page one that were med spas from all over the country that just had pages with basic keyword optimization for that exact keyword. Then I got curious wondering if it was just for possibly less competative keywords but then I searched for "SEO Agency near me" and I'm seeing the same thing -- companies not near me.

I am just wondering has Googles algo regressed so much that they are just ranking pages with exact match title tags. Its a shit result that if I am not going crazy it would show you all local business in Map pack and organic which it should unless its a True directory site.

submitted by /u/Brando_132
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from Search Engine Optimization: The Latest SEO News https://ift.tt/Kyv7ME5
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