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Which content should I go for to be used to back links?

I’m planning to do manual outreach to competitors back links websites and a few guests posts. Which existing content of my website should I go for? My approach would be 1. Generic backlink - homepage 2. More Niche content- i. Best performing content ii. Content that is not performing well to get more traffic

Any word of advice as to how I should approach which content should be used for back links and how should I do it?

submitted by /u/AirSufficient1263
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from Search Engine Optimization: The Latest SEO News https://ift.tt/bdA62pQ
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