Been in the SEO game for 6-7 years now, and I clearly remember how in my first few years traffic flow used to be much more constant and less prone to crazy fluctuations.
Growth used to be more linear, and and declines more gradual.
For me though, these past two years Google has been very erratic. Sometimes I see massive growth spurts where traffic blows up, other times it drops like a rock and the recovers again. It's very weird and inconsistent.
To me it feels the guys at Google are just throwing random stuff at the wall and seeing what works, while we're here for the crazy rollercoaster ride lol.
So is it just me or has it always been like this?
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