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How do my competitors generate all these links on medicard.ca and dentalcard.ca?

I've noticed several of our competitors have hundreds and even thousands of backlinks from dentalcard.ca and medicard.ca

These links are certainly auto-generated as they pop-up at least 8 times per day. Can someone explain how this done specifically i.e. the skills, software, hardware or whatever else can make this happen? Also, i'm not really clear as to what the benefit is? Why do they do this so frequently?

Thanks to anyone who can help educate me on how this done, why it's done etc.

submitted by /u/ej200
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from Search Engine Optimization: The Latest SEO News https://ift.tt/394cZam
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