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How do you measure result if there's no tracking as of yet.

I've got a few clients that are coming to me for website updates, I'm trying to educate them on the benefits of doing SEO work. How can I start tracking/measuring the things I'm changing, such as correct meta information, good page titles etc, when the client has no tracking at all.

Should I just get Google Analytics setup as soon as possible so I can show them the increasing trends that will soon follow?

submitted by /u/miguste
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from Search Engine Optimization: The Latest SEO News https://ift.tt/Cz9I2F8
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