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How to get a 'Help Center' page ranked #1 on Google

I worked at a large public utility company. In order to better serve customers and the community, we created new "Help Center" which provides answers to commonly asked questions.

However, I notice when I Google "[Utility Name] + help", our Help Center page is not the first result, instead it's totally buried.

At a high level, how can I get our Help Center get ranked #1 on Google for related key words? Technically, we have no economic incentive to do this, we're a utility, it's not like we're trying to sell in a competitive landscape.

But we serve millions of customers and I want to get people the help they need. Any tips/suggestions on where to start?

submitted by /u/randomLA9923
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from Search Engine Optimization: The Latest SEO News https://ift.tt/rKGwDIy
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