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Image Alt Text - How Important?

I realize this will probably be the dumbest question for the day but how much does alt text for images help/hurt?
The group that built our theme coded it in a way that alt text either is non-existent or says a generic term like "logo" based on the section the image is in.
Our host wants $500 to fix it but I don't want to pay if it really isn't hurting too much.

submitted by /u/fundingconstruction
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from Search Engine Optimization: The Latest SEO News https://ift.tt/jb5ClL7
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