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How do i do keyword research?

Hello everyone, I’m new to SEO. I’d like to know how to do keyword research, knowing which keyword to target, most of the keywords that have high volume have a high keyword difficulty score.

Also after i have these keywords, how do i decide where these keywords are mentioned, homepage or about or contact? How do i decide that? Also how many times should i mention? Should it be in the same order like software company or could it also be software another word company?

Lastly, the intent for keyword - how to i optimized that? Like software company keyword could be searched by someone who is starting a software company or a client looking for software services. I want to target the latter!

Thanks

submitted by /u/zaiddroid
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