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Keyword going up and down the SERP...

I have a page that is ranking in the top 5 for a keyword, but I will get notifications from SEMrush position tracker that my keyword drops to 99 and then back up to where it was, and then down, and then up, and so on.

I cannot understand why this would be happening, has anyone else had this problem with SEMrush? Or is it actually jumping that crazily in the SERP...

Note: no changes are made to the page between rank positions so there is no real reason in my control that it should be jumping like that

submitted by /u/pageandleaf
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from Search Engine Optimization: The Latest SEO News https://ift.tt/IiEoJLf
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