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Will posting links on my popular site to my new site hurt or help ?

I have a few years old website that's somewhat popular in area A and a brand new just published website in area B. The two areas don't have anything in common, topic wise but, visitors of A may be interested in B.

Would my new site benefit in anyway if I post links to it on my established site ? Do users need to see these or is it enough for the search engines to index them to reap the benefits ?

submitted by /u/PIotTwist
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