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Duplicate Content after a Business Merger - How to Handle?

So this is kind of an odd situation - I’ve got a client that bought out another business and reposted all of that business’ blog content on their new site. However, the business they bought out is still keeping their original site live for some reason, so now that content is being hosted verbatim on two different sites.

Here’s the interesting wrinkle - I am confident I could get access to the site that got bought out since the client still has their login credentials. But what’s the best way to handle this? Just unpublish the content from the original site? Remove the copy and replace it with a link to the new site and treat them like backlinks?

This is the first time I’ve run into a duplicate content scenario where the client owns both sites and the defunct one is still being kept around, so I’m not sure if there any unique opportunities to take advantage of here.

submitted by /u/S_EW
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from Search Engine Optimization: The Latest SEO News https://ift.tt/dYfU7lw
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