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Can someone briefly explain SEO to me?

So i'm planning to open a clothing brand online and i see a lot of ppl who drive organic sales from SEO, isn't SEO a form of paid advertising? how can the sales be 'organic' if they are paying to be number 1 on the search engine?

submitted by /u/TheMasterGamer-_
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from Search Engine Optimization: The Latest SEO News https://ift.tt/fnzdu3V
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