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How do I rank as a services marketplace

My competitor with a lower quality website and no blogposts or anything always ranks first.

I have a marketplace app and when someone searches for words like: “Plumber in XYZ”, results from my competitor show up as: “Best plumbers in XYZ…(and a bunch of names)”. They don’t even have these words

How do I use this feature of SEO and rank in the search results? It seems like they just added a title at the top and the results appear.

Thank you!

submitted by /u/Silent_Sink_3667
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from Search Engine Optimization: The Latest SEO News https://ift.tt/keqEHBf
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