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Making a previously-built site SEO friendly

Hi all--I've only seen (and built) websites from the ground up, and now I am working with an arts organization that has a pre-existing site. Obviously in the redesign we'll include SEO practices, but I am wondering if there is anything about this being a previously existing site with previously existing assets that has pitfalls or opportunities I'm missing.

One thing I was thinking is maybe we should we rename audio and video assets with keywords? (It's not that huge of a site, I could probably automate ).

We're not looking to get huge amounts of traffic but I'd like for our name to be associated with the artists we work with, etc.

submitted by /u/burnbunner
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from Search Engine Optimization: The Latest SEO News https://ift.tt/9ADlQMB
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